Today, with the high availability of the internet, the number of users who go online is increasing incredibly. A worldwide uprising of internet users is going on.
In fact, an estimated 5% of the total number of internet-using people is added to the current one. People are more likely to get in touch with online products rather than physical existence.
Getting things available at home is one of the major positive points of using the internet and going online.
So, definitely, the growing demand for marketing online is increasing day by day. Customers can view and choose the products and services from home without going to market with extra pressure.
These types of marketing of products through the internet is literally known as “Digital Marketing”.
What is Digital Marketing?
Before going through the deep discussion, let’s have a look at “what is digital marketing?”Many of you may be familiar with this term. But my today’s blog is dedicated to those who are interested but do not have a clear conception of what is digital marketing.
Digital marketing is a type of marketing in which the publication of consumer goods, products, and services is done on the internet targeting those people who use the internet.
In simple words, the way of marketing through the internet targeting online people is generally termed as digital marketing.
Why Choose Digital Marketing Other than Offline Marketing?
It is a very common and also important question from many people. While offline marketing, as well as Television and Radio marketing, works well, why I should go for digital marketing?
Here is the answer.
As I have already said at the beginning of this post that people are becoming more and more attracted to the online world. So they are spending most of their time on the internet. There is more chance to see online advertises than the offline one by these people.
Here comes the importance of digital marketing. To get the customer’s attention from an online platform, digital marketing has no other options.
Types of Digital Marketing
Digital marketing is a wide term. It comprises many sub-fields. You can find here several different ways to carry your job on. Here, in this blog post, I would like to discuss the top 10 best ways of digital marketing.
It is not necessary to follow all types of marketing. You can choose any one or more to promote your business and products. Reach your target people out with the help of the most suitable marketing strategy.
The top 10 types of digital marketing are –
- SEO (Search Engine Optimization).
- SMM (Social Media Marketing).
- SEM (Search Engine Marketing) and Pay-per-click advertising.
- Content Marketing.
- Affiliate marketing.
- Smartphone Marketing.
- Email Marketing.
- Landing Page Marketing.
- Viral Marketing.
SEO (Search Engine Optimization)
Before entering the online world, you must keep your first step on the search engine. To search for anything on the internet, going through the search engine is mandatory.
When people think about digital marketing, the first option that gets more importance is Search Engine Optimization. All digital marketing depends on the mercy of search engines like Google, Bing, Yahoo, etc.
SEO basically helps to rank higher on search engines result page and get the impressions of people who are looking for related things. In fact, Content marketing largely depends on SEO to get audiences.
SMM (Social Media Marketing)
There is nothing to say about social media. Social media dominates other networks and consumes most of the time people spend on the internet. It has now become the part and parcel of many people. If you want to promote consumer goods and B2C products, you should definitely focus on social media marketing.
Social platforms like Facebook, Twitter, Instagram, Linkedin, etc. are very popular among people. So these are the simplest and easiest way to get targeted traffic from these platforms. Social media do not only work for better marketing solutions; they work to keep people in touch with other people. Sharing exciting offers is one of the best ideas to get the attractions of customers. Good quality content also plays a good role in getting your valued customers.
SEM (Search Engine Marketing) and Pay Per Click Advertising.
Other great ways of digital marketing are search engine marketing. Unlike SEO, SEM requires paid advertisements on search engines. Where SEO only requires optimization of your content to get traffic.
In SEM, advertisers run paid ad campaigns on search engines like Google, Bing, etc. If people search for a product, these search engines show the top of the ad of the SERP. You will find a small “ads” label at the top corner of these contents.
If any visitor clicks on your advertisement, you need to pay the search engine for showing your advertisement according to the Pay-per-click rate.
Not all products have the same cost in PPC. The cost varies in relation to demand and competition with other same product sellers.
The most common advertisement campaigns are Google ads and Bing ads. These search engines keep track of visitor’s choice, need, preference, demographics and what they are looking for. Then they push your ads on the SERP of those people who search for it or interested in it.
Content marketing is one of the most popular and effective digital marketing solutions. This is an indirect method of digital marketing.
In content marketing, visitors come to your website to get information. Once they find your information useful, they will continue reading through your published content. And one time they may get interaction with your products.
Content marketing is a natural way of getting audiences. High-quality contents get the most priority on SERP. If people browse the web to search for anything, the most relevant and quality content will be shown at the top.
Content marketing, to be successful, requires strong SEO. In combination with SEO and content marketing, there come the best marketing ways.
Now the most tempting ways of marketing are affiliate marketing. This type of marketing offers you a good solution to reduce your workload in marketing. You only hire freelancers or affiliate marketers and they will do the rest.
You need not take the burden of publishing content, banners and creating landing pages. One thing you need to do is to keep track of the conversions from affiliate marketers.
You should only pay to affiliate marketers for the converted leads and sales. And there should be clear terms and conditions for payouts. Today, Amazon associates and Alibaba are the perfect examples of affiliate marketing.
These companies offer affiliate marketers to promote their products and get paid. Many other companies also have their own affiliate programs.
Smartphone technology has got the top position to be used than that of other devices. It is very light in weight and easy to carry everywhere. For these conveniences, the use of smartphones is increasing rapidly.
The only limitation of using a smartphone is its small size. But, to operate small tasks like visiting websites, search for information, sharing information, and communication, etc.
Major tasks like word processing, graphics design, handling a website are time-consuming and tiresome in smartphones. However, smartphone users use it for their day to day simple tasks.
As there is an increase in the use of smartphones, marketers have converted their marketing policy. They target their users to make them their customers.
Smartphone marketing is getting more and more important in the field of digital marketing.
One of the greatest ways of marketing. There you will find very few persons who have no email ids. An email has changed the mode of communication making it flexible for users. It is very easy to share any files, documents, messages, and information through emails. And the possibility to get conversions through email marketing exceeds all other ways of marketing.
If you can reach to your targeted customers out, you may get a good conversion rate from email marketing. Don’t worry about the waste of time.
There are so many email marketing tools who let you send emails and newsletters to hundreds of people through one click only.
Getresponse, one the best email marketing tool has its cheaper plans for a start-up. Mailchimp offers to send emails for free.
To run an email marketing campaign, you should design and create landing pages and newsletters to make them attractive. So that the reader of your email can easily understand your message and feel motivated to purchase your product.
Landing Page Marketing
Landing pages are specially designed web pages to promote any products or services. Landing pages work as the face to be shown to the users first before going through the website.
An excellent landing page can perform better in combination with other marketing strategies. For example, if you run a campaign on social media or search engine (SMM/SEM), you need to use a well-designed with a clearly and concisely explained web page. That page can get the attention of the visitors and make them visit your website.
It can be said that a landing page can motivate audiences. Digital marketers often use landing pages to display their ads. Excellent design, relevant coupons and offers, call-to-action-buttons, and highlighted headlines can make a change to the visitors to click through the links.
Viral marketing means making any content highly spread through the web. It uses all types of marketing strategies. You can use social media, search engines, YouTube, emails, and other ways tom spread your content out fast.
Using all types of media at one time makes the content viewable to so many people. This strategy is known as viral marketing.
Marketing is the evergreen system of promoting and publishing products and services to customers. Even, well-known products also need marketing. Marketing gives a company-wide range of familiarity. So that people can keep the name in their mind at the time of buying.
Marketing has no alternatives to convert people into customers. As there is increasing use of the internet, online marketing becomes popular. Customers often buy products online nowadays.
A good strategy of digital marketing is very essential for successful conversions and sales.